CARCEL is a new Copenhagen-based fashion label, manufactured by women in prison. We go where the best and most sustainable materials in the world meet the highest rate of poverty-related crime. This way, we transform lost time into fair wages, skills and hopes of a better future. With this production set up we are able to make a difference while providing our costumers with high quality designs that last. 


Designed in Copenhagen

Our designs take their starting point in the Scandinavian design tradition where simple silhouettes meet premium quality materials. Our mission is to create quality design, where attention to detail and silhouette meets the most luxurious materials in the world, while solving a problem rather than creating one. For us, this is the ultimate combination to create good design.


Made by women in prison to break the cycle of poverty

Most women in developing countries are incarcerated due to poverty-related crimes. It is predominantly young, poor, single mothers with a low level of education and income. We visited Peruvian prisons and realized that they are already sewing and knitting, but with no access to a market, they can't sell their products and make no money. We turn this wasted time into skills and paid jobs so women in prison can support themselves, send their children to school, save up for a crime-free beginning and ultimately, break the cycle of poverty. 


Slow Fashion: Best quality without the luxury mark-up

Each item is handmade in 100% natural materials. We invest in good wages and sell exclusively online. This allows us to offer our customers high-end quality with a unique social impact, without the luxury mark-up. We believe in the power and future of Slow Fashion and keep our collections simple and strong, introducing new styles one at a time.


Our first collection is made from 100% Baby Alpaca and produced in Cusco’s women’s prison in Peru. Our next collection will be made from 100% organic silk, manufactured in prisons in India. 




  • We use 100% natural materials that are locally sourced

  • Each product carries the name of the woman who made it

  • Each collection is manufactured inside of women’s prisons providing fair wages to the women to help them support themselves and their children.

  • First collection is made from 100% baby alpaca wool and manufactured inside a women’s prison in Cusco, Peru.

  • The price range is $125 - $250

  • Carcel was founded by Veronica D’Souza in April 2016